Rich Ligotino

Rich Ligotino

Founder at ToolBelt USA
I have been in the home-improvement industry since 2003. I don't always have the answers, but I will get them for you!
Rich Ligotino

This Article Will Give You the Proper Guidelines on How to Write a Perfect Seo-Optimized Article That Will Get Noticed by the Search Engines.

There are sev­er­al things you need to tru­ly under­stand before you start writ­ing your first blog. You need to take the prop­er steps to ensure that you are writ­ing an SEO-opti­mized arti­cle. Let’s start with a few fun­da­men­tals.

Think Before You Write !

Think hard about the mes­sage of your text. What is the pur­pose of your arti­cle, and what exact­ly do you want to tell your read­ers ? Come up with a good top­ic, gath­er your thoughts, jot down some notes, and get to work !

Come Up With A Few Keywords

Key­words and the prop­er place­ment of them is para­mount when writ­ing a post blog ! This is how the search engines will find what you are writ­ing ! Let’s say you are writ­ing an arti­cle about “kitchen cab­i­nets“. You may want to use the key­words “kitchen“, “cab­i­nets” and “kitchen cab­i­nets“.

Write down the structure of your post

Cre­ate a clear struc­ture before start­ing. Here is what every post should have : 

1. Post Title : This is how the read­er sees the title on our web­site, and in a Google search. Make sure you use prop­er cap­i­tal­iza­tion. I like to use sites like capitalizemytitle.com. Make sure your keyword(s) are in your title ! 

2. Post Meta Descrip­tion : This is very cru­cial in increas­ing the SEO rank­ing of your arti­cle ! This meta descrip­tion is sim­ply a sum­ma­ry of your arti­cle. Make sure your keyword(s) are in here as well ! Your post meta descrip­tion can­not be longer than 156 char­ac­ters (spaces includ­ed), so choose your words wise­ly !

3. Head­ing : This is the sec­tion right below your article’s title. Make sure your head­ing is inter­est­ing and cap­ti­vat­ing ! Your read­ers will decide whether or not they want to read your arti­cle after they read your head­ing. Again, make sure your keyword(s) are in here. 

4. Para­graphs : Read­abil­i­ty is very impor­tant here. You need to engage your audi­ence, and they need to under­stand what you are say­ing. Use clear para­graphs that are not too long. Try to write short sen­tences, using no more than 20 words per sen­tence. Avoid using dif­fi­cult words that are hard to read. Try using tran­si­tion words, like “most impor­tant”, “because”, “besides”, and “there­fore”. Tran­si­tion words are like putting cement between your sen­tences.

5. Post Image: Your arti­cle should con­tain an image that is rel­e­vant to the sub­ject mat­ter. We have a few strict rules here ! Do not under any cir­cum­stance use any unau­tho­rized pho­to or image ! There are laws against this, and you can get sued for doing this ! Make sure it’s either your own pho­to, or a licensed image that you paid for. There are sites like shutterstock.com or istockphoto.com where you can pur­chase stock images. Oth­er­wise, take your own pho­to.

6. Con­clu­sion : This is where you will end your sto­ry on a strong and pos­i­tive note ! Think about your mes­sage and the les­son learned. What do you want your read­er to do from here ? 

Optimize The Length Of Your Article

Make sure your arti­cle is no less than 300 words but no more than 700 words. Google likes long arti­cles, but most peo­ple don’t ! Keep it short and sweet. 

A few more things you need to know about keywords

As a gen­er­al rule of thumb, try using your key­words in about 1 to 2 per­cent of your text. So if your arti­cle has 300 words, you should men­tion your keyword(s) 3 to 6 times. Using your key­words too many times is con­sid­ered “key­word stuff­ing” and the search engines don’t like that !

Here is a good guide­line of where to place your keyword(s).

  • Post Title – 1 time
  • Post Meta Descrip­tion – 1 time
  • Main Head­ing – 1 time
  • First Para­graph – 1 time
  • Body of Arti­cle – 3 to 10 times (depend­ing on length).

The integrity of your content

Our main goal at Tool­Belt USA is to pro­vide peo­ple with sound, prac­ti­cal and hon­est infor­ma­tion. We have a few sim­ple rules about post­ing arti­cles.

  • Make sure your con­tent is orig­i­nal ! Copy­ing sec­tions of oth­er people’s arti­cles is con­sid­ered “pla­gia­rism“. This also applies to using unau­tho­rized images. Pla­gia­rism means you are steal­ing or bor­row­ing oth­er people’s intel­lec­tu­al prop­er­ty with­out their per­mis­sion. Pla­gia­rism is ille­gal and we will not tol­er­ate it !
  • You should be an expert about the sub­ject mat­ter you are writ­ing about. Your con­tent should be fac­tu­al and accu­rate. Don’t write about some­thing that you don’t real­ly know much about !
  • Try to keep your arti­cles unbi­ased. Even though your arti­cle will fea­ture your com­pa­ny ad and links to your own com­pa­ny web­site, you should not be pro­mot­ing your busi­ness in your arti­cle. You are sim­ply shar­ing knowl­edge of a sub­ject you hap­pen to know a lot about. Your read­ers will be impressed with what you say, and many will even ini­ti­ate inter­ac­tion with you through our social media chan­nels. Even­tu­al­ly you will gain some cus­tomers !

If you fol­low these sim­ple guide­lines, your arti­cles will reach a larg­er audi­ence, increase SEO rank­ings and even­tu­al­ly increase traf­fic to your own web­site !

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